Case: Museum of Illusions Copenhagen
Building a Strategic Travel Trade Platform for Growth
Client
Museum of Illusions
Period
2026
Services
Travel Trade strategy, consulting, communications, sales development, and event management.
Location
Copenhagen
Introduction
Museum of Illusions Copenhagen partnered with LoopNordic to strengthen its position within the Travel Trade market. The ambition was not only to increase visitor numbers but to establish a scalable commercial foundation that would support long-term growth through strategic partnerships and structured sales activities.
Project summary
LoopNordic developed a Travel Trade strategy and operational sales plan, identifying the most relevant market segments, distribution channels and commercial opportunities. Based on this strategy, we created a tailored contract framework, sales propositions for key target groups, and a prioritized roadmap for activating the Danish Travel Trade market.
Beyond strategic planning, LoopNordic supported the implementation through targeted sales outreach to cruise-focused DMCs and incoming operators, the planning and execution of a dedicated Travel Trade launch event, recommendations for high-impact B2B trade shows and events, and guidance on OTA distribution and partnership opportunities.
Results and Value
The result was a clear commercial direction, stronger industry positioning, valuable new business relationships, and a professional Travel Trade setup designed to support Museum of Illusions Copenhagen’s future growth.