CASE: ICEBAR BY ICEHOTEL COPENHAGEN

Building brand awareness, commercial partnerships and growth in Denmark

Client
ICEBAR BY ICEHOTEL COPENHAGEN

Period
2025-

Services

Events, PR, marketing, sales

Location

København

Introduction

When the iconic ICEHOTEL in Jukkasjärvi launched ICEBAR BY ICEHOTEL COPENHAGEN in November 2025, the management decided to enter into a retainer partnership with LoopNordic. The objective was to establish ICEBAR as one of Copenhagen’s most distinctive visitor experiences while strengthening awareness of ICEHOTEL among Danish guests and commercial partners.

LoopNordic’s role

The collaboration includes developing press stories, targeted media relations, and increasing visibility through tourism partnerships. In addition, LoopNordic helps build a strong network of commercial Travel Trade partners, including hotels, event and incoming agencies, as well as other partners within the experience industry.

The aim is not only to generate media coverage, but to translate the brand’s unique universe into actual visitors, strategic partnerships, and commercial growth.

With a permanent local presence, LoopNordic ensures that ICEBAR BY ICEHOTEL COPENHAGEN and ICEHOTEL have a partner who knows and understands the Danish market. Through close collaboration with the Swedish team, ICE Group’s strong brand story is translated into local opportunities through LoopNordic’s network within the Danish industry.

The outcome

LoopNordic has established a strong commercial platform for ICEBAR BY ICEHOTEL COPENHAGEN in Denmark through strategic sales activities, targeted PR and commercial partnerships. At the same time, the collaboration strengthens the connection between ICEBAR Copenhagen and the ICEHOTEL master brand, supporting the continued growth and visibility of both products.

"LoopNordic has been an important partner since the opening of ICEBAR BY ICEHOTEL COPENHAGEN. Their strong network within the Danish tourism industry, combined with their strategic understanding of our brand, makes them a natural extension of our own team. They have helped us build valuable partnerships, increase visibility and create a strong foundation for the continued growth of both ICEBAR BY ICEHOTEL COPENHAGEN. and ICEHOTEL in Denmark. "

Marie Herrey

CEO, ICEHOTEL

Highlights

– Successful execution of launch event with more than 550 attendees
– Outreach to 80+ Travel Trade partners across Denmark and Sweden
– 15+ commercial partnership agreements established
– Ongoing PR activities and media coverage in Danish media
– Strategic partnerships established with Copenhagen Commerce & Culture, Copenhagen Visitor Service, Stromma, Museum of Illusions ect.
– Development of corporate and group packages, supported by dedicated B2B sales materials