About Us
We work with destinations and private companies with the Nordic region as our focal point.
We help strengthen our clients’ brands through powerful storytelling and market visibility. We operate strategically and tactically, and we’re also happy to execute great ideas. We love creativity and beautiful design, but above all, we are driven by results. That is always the foundation of our solutions.
We leverage our strong network across the Nordic region and internationally.
Why Choose LoopNordic?
We have broad experience, expertise, and a finger on the pulse within tourism and the experience economy, and we understand how to translate our knowledge into practical solutions for each individual business.
We have particular strengths in sustainability, gastronomy, and many years of in-depth experience with the Meetings & Conferences market in Denmark and internationally.
We possess extensive know-how in strategic partnerships within the tourism value chain, as well as in creating value-generating collaborations for tourism businesses with lifestyle products, film, sports, music, and more.
And we’re always ready for a challenge!
Anja Hartung Sfyrla
Branding Consultant & Founder of LoopNordic
Behind LoopNordic is Anja Hartung Sfyrla — a tourism professional with over twenty years of experience in various private and public tourism organizations in Denmark and abroad.
Most recently, Anja served as COO at the hospitality marketing agency Gottlieb & Co, and prior to that, she was Head of Business Development & Branding (and previously Business Tourism) at VisitDenmark for eleven years.
She is a board member of Optimeet and the charity organization LittleBigHelp.
Tourism – Perspectives on Key Challenges and Opportunities
In 2024, Anja contributed to the book Tourism – Perspectives on Key Challenges and Opportunities. The book is an anthology featuring 24 authors, including Anja.
In her chapter, Anja explores the fascinating world of destination branding and nation branding — topics she is deeply passionate about and has dedicated a significant part of her career to.
The anthology is intended as teaching material for tourism-related educational programs.
Our passion is to inspire tourists to dream about amazing experiences and brands – and to come and enjoy them.
READ MORE ABOUT THE LOOP WAY
Michelin Guide Nordic countries – Business Introducer
